3.Marketing

3.The Sole mandate Experience

Having been involved in Marketing and branding for more than 15 years I understand very well the relationship between relationships and technology in 2020.

Specialising in exquisite visuals and Digital marketing I have taken the Keller Williams Model and leveraging it with my Network and relationships found the perfect model to market your home to a tailor made program.

My 18-Step Marketing Plan is designed for maximum exposure of your home in the shortest period of time.

Although is it 18 steps not all 18 will be applicable. Every House, Neighborhood and buyer is different so we analyze, implement, test,  Review, Change as we go along.

Old School

Since the beginning of the creation our society has been built on relationships. Even in this everchanging tech world this will never change.

1. Competitive Pricing

Price your home competitively with the current market and price trends.

2. Staging advice

Advise you on how to attract buyers by showing your home in the best possible light for photos/Video as well as the showhouse

3. Communication

Respond to all buyer inquiries immediately via Calls, Email, Social media.

4. Our Office/Global Network

With our 60 agents at our Durbanville office I have "access" to all of their databases which exponentially grows the buyer pool. We have a weekly sales meeting where we discuss all the properties as well as a very (sometimes Too) active WhatsApp Group.

5. Outside Agent Network

Target my marketing to active real estate agents who specialize in selling homes in your neighbourhood. (This includes other agencies like Rawson, Remax, Pam Golding, RealNet etc)

6. Feedback

Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home. (Calls or WhatsApp depending on you)

7. Printed (Media and Flyers)

Create fliers for viewers of your property. (Not as effective in 2020) Normally reserved for new developments.

8. "For Sale" boards

Place “for sale” signage, with property fliers easily accessible to drive-by buyers.

9. Your neighbors

Distribute “just listed” notices to neighbours, encouraging them to tell family and friends about your home.
(In person/mail drops/emails/calls). Many times they might have friends that wants to move to this neighborhood.

10. Listing Tours

Include your home in our company and Mini listing tours, allowing other agents to see your home for themselves in person.

11. "For Sale" boards

Place “for sale” signage, with property fliers easily accessible to drive-by buyers.

12 Show House

Create an open house schedule, and market and host the open house to promote your property to prospective buyers.

New School

The Internet and Smartphone Revolutionized how we as humans connect on a scale never before seen in history. In my Opinion it probably the most significant invention marketing invention ever. This is where we need to be in our marketing efforts

13. Databasis

Target active buyers and investors in my database who are looking for homes in your price range and area. My current email databasis is on 1850 People.

All these people are either friends, family, Industry friends, Old Clients or potential clients that contacted me. I have personally met 90% of them. The rest happened on email or phone.

I use email as my main source of communication. Not Spamming people content will be targeted according to their needs.

Personal Email Database